Smartscan by Southern Technologies

About This Project

Southern Technologies Corporation is on the forefront of railway safety devices. The Smartscan line of products is the newest evolution of their AEI Scanners and Hot-Box Detectors that have been keeping North America safe since the 1970’s.

Having last updated their product brand in 2004, they needed an overhaul of their brand to fit with a clean, modern aesthetic that accentuates the evolution of their products. BADD Design developed a new Smartscan brand mark, typographical solutions, brand guidelines, and executed photography to be used on their new website and marketing collateral.

Art Direction, Branding, Layout, Logo
In The Flow | Rebrand
Art Direction, Branding, Logo, Photography, Video Production