Southern Technologies Corporation is on the forefront of railway safety devices. The Smartscan line of products is the newest evolution of their AEI Scanners and Hot-Box Detectors that have been keeping North America safe since the 1970’s.
Having last updated their product brand in 2004, they needed an overhaul of their brand to fit with a clean, modern aesthetic that accentuates the evolution of their products. BADD Design developed a new Smartscan brand mark, typographical solutions, brand guidelines, and executed photography to be used on their new website and marketing collateral.