In late 2016, the Colorado Cannabis market hit a major wholesale price slump. This had a substantial impact on independent cultivators, including In The Flow. They found their products, though well-reviewed and of exceptional quality, weren’t well positioned in the market. They came to us to overhaul their brand image and marketing materials to give their company the boutique, small-batch, and progressive flavor that it needed to compete.
We worked closely with In The Flow’s Marketing Director and Sales Managers to analyze their customer base and build solutions to fit their niche. We then executed a branding exercise covering identity and logo, colors, typography, refining language, and developing verbal pitches. Advertising through new informational marketing touchpoints, packaging, digital ads (through legal channels), magazines, pop-up events, promo materials, and in-store video campaigns.
Re-branding and informational marketing collateral helped grow sales by 40% in just 1 year. The informational materials we developed with In The Flow have been extremely well received by dispensary managers, budtenders, and customers.